دور التوجه الاستراتيجي في بناء القدرات الاستراتيجية : دراسة استطلاعية لآراء المديرين في معمل الألبسة الجاهزة في الموصل

Abstract EN

This study aimed to identify the nature of the relationships link and Alatrbin the variables of the study through dialogue with the role of strategic direction in building and owning a strategic capacity to coincide with shifts towards an era of information and knowledge And the consequent challenges for organizations to adopt a competitive dimensions enable it to outperform the competition organizations, through the possession of a clear strategic vision and exciting message formulation and development of strategic objectives and ambitious and realistic, Depending on the values held by the organization, an attempt to build, own strategic capabilities, supportive role and assistant business organizations in the exercise of their work, because it is one of the strengths that have backed out and in enhancing their competitive advantage.In general, the study attempts to answer the following questions : the concept and the dimensions of the strategic direction? the concept and dimensions of strategic capabilities? What is the nature of the relationship (correlation and impact) between the dimensions of the strategic orientation and dimensions of strategic capabilities in the company under study? The study found the main need to pay attention to the process of the organization to reach its goals, after coming under pressure from the external environment and internal environment factors and directions of the administration, which begins specify orientation Strategic analysis of the organization and its internal and external environment and determine its strategic objectives, and the subsequent strategic decisions in the use of resources and capabilities of the company efficiently, especially in the competitive side orientations.