دور قاعدة بيانات الزبائن في تحليل الحصة السوقية : دراسة حالة شركة DELL
Other Title(s)
The role of customer database in the market share analysis : DELL case study
Author
Source
Issue
Vol. 2013, Issue 11 (31 Dec. 2013), pp.107-128, 22 p.
Publisher
Université Hassiba Ben Bouali Laboratoire Mondialisation and Économies Nord Africaines
Publication Date
2013-12-31
Country of Publication
Algeria
No. of Pages
22
Main Subjects
Marketing
Information Technology and Computer Science
Topics
Abstract EN
With the growing use of information technology in the business environment, it become important for the companies to build a database of customers, including various demographic and psychological customers’ information, sales amounts, frequencies of dealing with the company, rebates granted, and the method of communication adopted such as e-mail or phone numbers.
Companies use this data after processing and analysis to take a different marketing decisions, and that stand out mainly in the market share analysis by identifying real and potential collaborators, knowledge of customers' map, and the possibility of achieving an effective system of inverse feeding that ensures effective management of the relationship with the collaborator and increase market share.
Dell Software is one of the international companies that use data rooms as a mean to communicate with customers, the firm focused on phone selling method at first, then expanded the use of its website and e-mail to target customers in various parts of the world, which enabled it to expand its market share in softwar
American Psychological Association (APA)
لجلط، إبراهيم. 2013. دور قاعدة بيانات الزبائن في تحليل الحصة السوقية : دراسة حالة شركة DELL. مجلة اقتصاديات شمال إفريقيا،مج. 2013، ع. 11، ص ص. 107-128.
https://search.emarefa.net/detail/BIM-659862
Modern Language Association (MLA)
لجلط، إبراهيم. دور قاعدة بيانات الزبائن في تحليل الحصة السوقية : دراسة حالة شركة DELL. مجلة اقتصاديات شمال إفريقيا ع. 11 (2013)، ص ص. 107-128.
https://search.emarefa.net/detail/BIM-659862
American Medical Association (AMA)
لجلط، إبراهيم. دور قاعدة بيانات الزبائن في تحليل الحصة السوقية : دراسة حالة شركة DELL. مجلة اقتصاديات شمال إفريقيا. 2013. مج. 2013، ع. 11، ص ص. 107-128.
https://search.emarefa.net/detail/BIM-659862
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية.
Record ID
BIM-659862