دراسة مقارنة : الحوافز التجارية المقدمة من التاجر

Abstract EN

The trade profession practiced by man since ancient times, so that some of the business rules that are still in place now,were found at the ancient people s and civilizations before , Trade is considered the backbone of economic life in the past and the present to its importance and its place and role , which led to a thriving life in all fields and to increase demand for them and a widening circle of commercial activity , and this activity is based on several factors or principles to assist it in achieving its goal is the most important principle of the freedom of doing business and the principle of freedom competition, meaning that the competition of the rights guaranteed and planned for each person engaged in commercial activity Due to the rapid development that has occurred in commercial activity shreds should be characterized by businesses competitive in the sale of goods and services in the market , Vtad competitiveness as a factor important in determining the success or failure of a business is , and that determine the ability of a project to meet the needs of consumers , compared to projects other providers of goods that or similar services , so intensified competition among traders Vtaddt and varied methods of competition used in the trade , Vochkl the people some of the things on competition trade , some traders follow illegal methods in the competition , while others followed the methods of legitimate competition, and means they have applied Traders legitimate competition in many of them gifts , discounts and free maintenance and other legitimate means , which would create an atmosphere of competition between traders and the project , which make up the commercial incentives provided by the merchant.