The status of utilizing social media networks in promoting nonprofit organizations' projects : applied in Palestinian nongovernmental organizations network-Gaza Strip
Other Title(s)
واقع استخدام شبكات التواصل الاجتماعي في ترويج مشاريع المؤسسات غير الربحية : دراسة تطبيقية : شبكة المنظمات الأهلية في قطاع غزة
Dissertant
Tuman, Hanin Taysir Abd al-Majid
Thesis advisor
Comitee Members
Abu Habib, Azzam Ahmad
Abu Muammar, Faris Mahmud
University
Islamic University
Faculty
Faculty of Commerce
Department
Department of Business Administration
University Country
Palestine (Gaza Strip)
Degree
Master
Degree Date
2015
English Abstract
-Over the time, different means were used to communicate donors, stakeholders and targets.
Currently, Social media is the most updated communication and marketing tool not only for physical items but also for intangible ideas and services.
This research aimed to investigate to what the extent social media networks are utilized by PNGOs in Gaza Strip to promote their projects activities and success.
Plus looking for the main reasons of why or why not PNGOs may use social networks.
The study population consisted of 63 PNGOs.
A questionnaire was distributed to media and projects employees, in addition to 6 structured interviews were conducted with media focal points.
Results show 66.7% of NGOs employees are youth between 20-30 years old, 42.9% are females who tend more to use social media in work objectives.
It was clear that majority of respondents use only Facebook as it is the first social network, also, they support formalizing the use of social media networks within business environment.
It's recommended to PNGOs Network in order to enhance the communication between network members, train NGOs managers and related employees to know the best way to use social network.
In addition to introduce other networks than facebook, As a network for all Palestinian NGOs, different social media networks like Linkedin and google+ are more professional suggested be used, this will guarantee official communication with international organizations and offer more work opportunities.
For NGOs, formal page with the organization official name should be developed, contains the basic organization basic information, objectives and a brief on each project.
To guarantee page well management, interaction with beneficiaries, enriching discussions and answering questions, a specialized fixed employee not volunteer should be allocated to do so in addition to other media tasks.
Main Subjects
Business Administration
Marketing
Topics
No. of Pages
94
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : General introduction.
Chapter Two : Literature review.
Chapter Three : Previouse studies.
Chapter Four : Research methodology.
Chapter Five : Data analysis and discussion.
Chapter Six : Conclusion and recommendations.
References.
American Psychological Association (APA)
Tuman, Hanin Taysir Abd al-Majid. (2015). The status of utilizing social media networks in promoting nonprofit organizations' projects : applied in Palestinian nongovernmental organizations network-Gaza Strip. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-687107
Modern Language Association (MLA)
Tuman, Hanin Taysir Abd al-Majid. The status of utilizing social media networks in promoting nonprofit organizations' projects : applied in Palestinian nongovernmental organizations network-Gaza Strip. (Master's theses Theses and Dissertations Master). Islamic University. (2015).
https://search.emarefa.net/detail/BIM-687107
American Medical Association (AMA)
Tuman, Hanin Taysir Abd al-Majid. (2015). The status of utilizing social media networks in promoting nonprofit organizations' projects : applied in Palestinian nongovernmental organizations network-Gaza Strip. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-687107
Language
English
Data Type
Arab Theses
Record ID
BIM-687107
