دور الابتكار في ضمان المركز التنافسي للمؤسسات الاقتصادية

Abstract EN

What distinguishes the modern economy and the expansion of diversity and plurality, and that the earnings of the rapid and continuous dynamics, and results in fierce competition leads to many cases of bankruptcy and leave the market, what is the meaning of these words: Diversity: no longer possible to rely on one type of product, or design one for the same product, or method of providing a single consumer for the same product, such institutions find themselves in the competition in the same frame may take away customers who are accustomed to buy their products.

Expansion: A modern economy knew a significant expansion in various fields and that is what expands the scope of competition among the various institutions with one or activity of Like, In the past, the output was limited, with the development of methods of production, management and technology, transportation, and advertising became mass production possible, and in cases of restriction of demand will lead to a decrease in the performance of the weak institutions that can not afford to compete.Diversity: In addition to the above components of multiple producers and their number constantly increased, the number of companies active in the relevant field is increasing day after day, thus leading to the restructuring of the map, customers, and if we had previously concentrated on one institution, the spread differential for customers today is the dominant feature, This proliferation does not follow normal distribution.