دور الترويج الابتكاري في تحسين أداء المؤسسة : دراسة حالة مؤسسة موبيليس

الملخص EN

The Innovative promotion is one of single topical, which attracted the attention of many researchers and thinkers in the field of marketing, for being an important pillar in building a distinct and renewed marketing mix, as it reflects the new face of performance based on creation, diversity, and the renewal of methods and means of communication, and by exposing unusual ideas and practices characterized by its efficiency, attractiveness, and exclusivity in a manner of offering in template includes a number of elements, (innovation in advertising, innovation in personal sales, innovation in stimulating sales, innovation in publishing), characterized by being an integrated and consistent aims to improve the organization's performance by increasing its market share, and the rate of sales growth, because of that we can say that innovative promotion is a link with the emotions and mind atthe same time, it is characterized by easy being in terms of the quality of the information-oriented to the client, and hard to copy it, all of that can make organization enable to influence it’s performance with smart and innovative way.