تقويم جودة الخدمات المصرفية : نموذج مقترح

Abstract EN

The aim of this study is to develop a model to evaluate the quality of banking services, how to apply it in financial and banking organizations that provide such services, to present and discuss the requirements of the application, to show the difficulties and problems and how to address them.

The study is important because it suggests a novel approach to assess some aspects of banking activities and highlights how to judge the quality of banking services through a suggested model.

The study examines the quality of banking services as a separate topic in comparison with other specialized studies that did not address the issue of the quality of bank services