أثر الأزمة المالية العالمية على تسويق خدمات التأمين

Abstract EN

This study tackled the impact of world financial crisis on marketing of insurance services with application on Shekan for insurance and reinsurance CO.

Ltd.

The focus of the study is represented in the extent to which the financial crisis affect the insurance services at Shekan for insurance CO, with regard to marketing of insurance services, suitability of sales promotion manners, distribution polices, and strategies of practical price of insurance service.

The main objectives of this study is to point out the essential elements that should be noticed by the insurance management while encountering the crisis and marketing its insurance services