أثر تطبيق ممارسات المسؤولية الاجتماعية في تعزيز سمعة المؤسسة : شركة الاتصالات الخلوية العاملة في الجزائر أنموذجا

Abstract EN

The need to investigate the link between corporate social responsibility and reputation is well established.

This paper answers calls to conduct this comparison from a clients (500) perspective.

In so doing a literature review identified models of reputation that engage with stakeholders from their inception to measurement, while no such models of corporate responsibility were found.

A qualitative study to conceptualize responsibility from the perspective of clients was then conducted.

Following this, a formal comparison between this conceptualization and that of reputation models is undertaken.

The results suggest that there is considerable similarity between the concepts of corporate social responsibility and reputation.

Implications may include the use of reputation models as potential measures for many of the aspects conceptualized as responsibility.

Questions about the causal relationship between the two concepts are also discussed in djezzy mobilis oreedoo companies