المزيج التسويقي الإلكتروني و أثره في تقويم أداء منظمات الأعمال : دراسة ميدانية على عدد من شركات الصناعات التحويلية الخاصة بمدينة عنابة

الملخص EN

This study investigates to how extent the e- marketing mix is used in the performance appraisal of private industrial manufacturing companies in Annaba.The problem is of the weak awareness of these companies of the role of adopting the e- marketing mix philosophy.Many hypotheses are used in this study such as the existence of a statistically significant relationship between the e- marketing mix and the performance evaluation of the industrial manufacturing companies.There is, in this paper, a study of the theoretical side of e- marketing mix and the performance appraisal dimensions, and a survey has been established to test this based on SPSS.

The results of the study showed that e- marketing mix as an indicator or criterion helps companies evaluate their performance periodically in terms of customer satisfaction and the possibility to achieve the maximum possible profit.The researcher recommends the necessity of more interaction between the companies and the clients.