ما مدى إمكانية الاستفادة من التجربة اليابنية في التسويق الدولي

Abstract EN

The success of Japanese companies in penetration of world markets by their products, and their capacities to confront.

the challenge of local and international competition, and also their ability to develop and create new products with high quality, and with lower price, all this refers to adaptation of Japanese companies to the modern concept of marketing, and the emphasis on the existence of integration and link between the four elements of marketing mix .In addition to the efforts given by the government of Japan in order to enable these companies to fortify their place in the hard competition.

And in the same time to penetrate in the world markets by studying foreign markets and the collecting of important information and data on them (foreign markets), and to present the help to small and medium companies.

And also take in charge the programs of advertising and publicize to the Japanese products, and to grant gifts to the successful companies in exportation, and the foundation of centres specialised in researches and development, and giving the instructions.