تأثير المنافع و المخاطر المدركة في نية المستهلك لشراء المنتجات الرقمية المقرصنة من وجهة نظر طلاب الجامعات الخاصة في مدينة عمان

Abstract EN

The aim of this study is to identify the influence of Perceived Benefits and Risks on consumers' intention to purchase pirated digital products.

The study population consists of students in private universities in the city of Amman.

Five universities have been selected, namely; Middle East University, Applied Science University, Petra University, Al-Isra University, and Al-Zaytoneh University.

The sample of the study consists of (750) students.

The main results of this research were as follows : there was a significant influence of perceived risk dimension (financial, functional and physical) on consumers' intention to purchase pirated digital products.

While concerning perceived benefits, both dimensions (price and convenient) were significant as well.

Universities are required to provide students with legal software required for their studies, and make them more aware about the risk of using illegal and pirated software.