دور الزبون الخارجي في تحقيق الإبداع التسويقي : دراسة استطلاعية تحليلية لأراء عينة من الزبائن في الشركة العامة للصناعات الجلدية كوفة

Abstract EN

This study seeks to analyze the role of the external customer and its impact on the achievement of marketing innovation, as the company is trying Strengthen its competitive position competitive in the market in response to the pilgrims, wishes and expectations of its customers.

Through the adoption of the organization researched and value him as a strategic partner in the creative process.

To achieve What is required of objective of the study was the formulation of design methodology has required a model linking the default, the relationship between the customer and marketing innoviation.

The study was based on a set of concepts, ideas and propositions contemporary theory and a set of indicators and statistical tests with a view to a scientific approach enables the company under study measuring the role and impact of innovate in an environment of the organization and, finally, the study found a set of conclusions, theoretical and field, which was based on it to give a set of recommendations are consistent with these conclusions