صناعة الصورة السياسية في الحملات الانتخابية

Time cited in Arcif : 
1

Author

العنزي، عبد ربه عبد القادر حسن

Source

مجلة الباحث الإعلامي

Issue

Vol. 2016, Issue 32 (30 Jun. 2016), pp.35-58, 24 p.

Publisher

University of Baghdad College of Mass Media

Publication Date

2016-06-30

Country of Publication

Iraq

No. of Pages

24

Main Subjects

Marketing
Political Sciences

Topics

Abstract EN

The study discusses the marketing profile of electoral candidates and politicians especially the image that takes root in the minds of voters has become more important than the ideologies in the technological era or their party affiliations and voters are no longer paying attention to the concepts of a liberal, conservative, right-wing or secular, etc.

while their interests have increased towards candidates.

The consultants and image experts are able to make a dramatic shift in their electoral roles.

They, as specialists in the electoral arena, dominate the roles of political parties.

The importance of the study comes from the fact that the image exceeds its normal framework in our contemporary world to become political and cultural industry with its environment, tools and systematic action.

The study aims to find out the psychological, cultural and political values contained in the image that embodies political symbols.

It covers the sides and relations of image’s strength and its political and social functions which now represent the candidates and citizens within the contemporary political marketing operations.

The study tends to use descriptive approach to review the prosperities of the political image and mechanisms of those in charge of image makers.

It also includes analysis of the functional role of the image in the political marketing.

American Psychological Association (APA)

العنزي، عبد ربه عبد القادر حسن. 2016. صناعة الصورة السياسية في الحملات الانتخابية. مجلة الباحث الإعلامي،مج. 2016، ع. 32، ص ص. 35-58.
https://search.emarefa.net/detail/BIM-759229

Modern Language Association (MLA)

العنزي، عبد ربه عبد القادر حسن. صناعة الصورة السياسية في الحملات الانتخابية. مجلة الباحث الإعلامي ع. 32 (حزيران 2016)، ص ص. 35-58.
https://search.emarefa.net/detail/BIM-759229

American Medical Association (AMA)

العنزي، عبد ربه عبد القادر حسن. صناعة الصورة السياسية في الحملات الانتخابية. مجلة الباحث الإعلامي. 2016. مج. 2016، ع. 32، ص ص. 35-58.
https://search.emarefa.net/detail/BIM-759229

Data Type

Journal Articles

Language

Arabic

Notes

يتضمن مراجع ببليوجرافية : ص. 56-58

Record ID

BIM-759229