أساليب التسويق الرياضي من وجهه نظر رجال الأعمال

Abstract EN

Sports has become one of the indicators that reflect the progress and development of societies in all fields, and perhaps the most important thing the Arabian sports need in the current is the material support, which is considered the most vulnerable to it.

The sporting institutions are still relying financially in the construction and development activities on a grant provided by the government through the Ministry of Youth and sports, that does not meet the requirements of part of those institutions to build and expand the sport and improve them.

Under the new economic system emerged as the role of economic dominance technological clearly through participation in supporting sports activities and festivals in different fields and with the emergence of a strong clear the relationship between sport and the economy is the private sector's role more effective and effect than before sponsoring and supporting sports activities, which increased the importance of sports marketing methods of it.

From here, the importance of the study emerged in order to identify the role of the private sector in sports marketing.

Under the current circumstances experienced by the Iraqi sports and the role of the private sector in enriching the sports movement, this purposeful study was to shed light on them and draw the attention of private institutions to the role and the importance of sports marketing and take advantage of it and use the Researcher descriptive approach survey manner and the study sample group was of businessmen and traders representatives owners of companies working in the private sector and registered with the Chamber of Commerce, totaling (70) and in order to complete the implementation of steps, the researcher used questionnaire form related to methods that the business of sports marketing depend on, where it was presented to the a group of examining specialists and make sure that honesty and stability existed.

The correction key was the appreciation quintet scale (Likert) as the appropriate statistical methods were used (arithmetic mean - standard deviation - repetition and percentage - Kay Square.

Afterwards, the findings that the researcher found out were put in the private and tidy tables as the researcher came to a set of conclusions like: • sports marketing seeks to attracting business from working in the private sector • All marketing methods under study found positive opinions by the businessmen.