استخدام نموذج servqual لقياس جودة الخدمات المصرفية في البنوك المحمولة (الخلوية)‎

Joint Authors

عمري، سامي
عمري، ريم

Source

المؤتمر العلمي الدولي الثامن استراتيجيات بيئة الأعمال المعاصرة : رؤى و أفكار متجددة 29-30 نيسان (أبريل) 2014.

Publisher

Philadelphia University Faculty of Administrative and Financial Sciences

Publication Date

2014-04-30

Country of Publication

Jordan

No. of Pages

18

Main Subjects

Business Administration
Financial and Accounting Sciences
Information Technology and Computer Science

Topics

• Information technology
• Banking services
• Electronic banking services
• Quality of services

English Abstract

Produced transformations that have defined the business environment of open markets and rising competition raise the awareness of the quality of services business organizations, where quality of service is one of the basics of customer satisfaction, is also considered a prerequisite to satisfy his desire and retain loyalty.

In order that a lot of banks sought to use the models for the purpose of measuring the quality of banking service, through the study of the expectations and perceptions of customers for this service.

We find at the forefront of these models or the so-called gap model scale, quality of service ’’servqual’’.From this point of this study aims to reach over the possibility of adapting this model in banks phones.

in banks phones can be difficult to achieve, in terms of physical aspects, which are among the main dimensions measured by the quality of service according to in banks phones default predominately and banking model servqual.

Non-existent which depend on a mobile phone in providing different banking transactions.

Key words: Banking services, The gap model, Quality of service banking , banks phones.

Data Type

Conference Papers

Record ID

BIM-765412

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• MLA
• AMA