الإعلان التلفزيوني و أثره على البيئة الثقافية المحلية : دراسة تحليلة
Author
Source
مجلة الحكمة للدراسات الإعلامية و الاتصالية
Issue
Vol. 2017, Issue 10(s) (30 Jun. 2017), pp.27-46, 20 p.
Publisher
Publication Date
2017-06-30
Country of Publication
Algeria
No. of Pages
20
Main Subjects
Media and Communication
Sociology and Anthropology and Social Work
Topics
- Social classes
- Social behavior
- Family
- Delinquency
- Information(Massmedia)
- Cultural environment
- Cultural values
- Television advertising
- Arab world
- Algeria
- Social aspects
- Satellite channels
Abstract EN
This scientific study aims to stand on several points, notably knowledge of the strengths of television advertising to break local cultures through the multiplicity of his letters expatriate via cable TV into Arab society, if the ad is no longer just a flash pass through television, but it has become a means of transportation and deployment of the other values within Arab societies, ad agencies and TV channels have been able to form a new ad valorem system emblem of liberation from outdated values and rebellion against social and religious values originating customs and religion, is no longer advertising, media and technology for the supply of goods and services, but has become a significant impact on planting and enhance many of the expatriate us values through the goods and services produced within the foreign environments, and through this study we'll detail of this equation that has become heavily promoted in light of the evolution of communication technology and mechanisms of intercontinental cable TV.
Key words: television advertising - the behavior - values and culture
American Psychological Association (APA)
محمد الفاتح حمدي. 2017. الإعلان التلفزيوني و أثره على البيئة الثقافية المحلية : دراسة تحليلة. مجلة الحكمة للدراسات الإعلامية و الاتصالية،مج. 2017، ع. 10(s)، ص ص. 27-46.
https://search.emarefa.net/detail/BIM-767451
Modern Language Association (MLA)
محمد الفاتح حمدي. الإعلان التلفزيوني و أثره على البيئة الثقافية المحلية : دراسة تحليلة. مجلة الحكمة للدراسات الإعلامية و الاتصالية ع. 10 (كانون الثاني / حزيران 2017)، ص ص. 27-46.
https://search.emarefa.net/detail/BIM-767451
American Medical Association (AMA)
محمد الفاتح حمدي. الإعلان التلفزيوني و أثره على البيئة الثقافية المحلية : دراسة تحليلة. مجلة الحكمة للدراسات الإعلامية و الاتصالية. 2017. مج. 2017، ع. 10(s)، ص ص. 27-46.
https://search.emarefa.net/detail/BIM-767451
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش .
Record ID
BIM-767451