دور بحوث التسويق الدولي في الدخول إلى الأسواق الدولية

Abstract EN

I try through this paper my best to provide an approach to the Algerian institutions that aim at entering the international market through the export of products and services, and this carried on by focusing on international marketing research and its importance for a private institution of Algeria after the partnership agreement of the Euro- Mediterranean with the European Union, which will open the way for Algerian companies to increase their exports.

In addition, Algeria's decision to join the World trade Organization requires them to produce high quality products that can compete with products in foreign markets.