التنميط الجندري للإعلانات في قناة mbc مصر : بحث مستل
Other Title(s)
Ender profiling of ads in Egyptian channel MBC
Joint Authors
رنين جبار
الراوي، بشرى جميل إسماعيل
Source
Issue
Vol. 2017, Issue 36 (30 Jun. 2017), pp.181-212, 32 p.
Publisher
University of Baghdad College of Mass Media
Publication Date
2017-06-30
Country of Publication
Iraq
No. of Pages
32
Main Subjects
Social Sciences (Multidisciplinary)
Abstract EN
The study begins with the idea that advertising is a form of culture.
Therefore, it is not possible to be surrounded by an actual briefing from one-sided premises such as those that are based solely on the artistic, aesthetic or technical aspects, without linking it to the culture in which it is produced.
The researcher attempts to shed light on the relation between the advertising letter and the concept of gender.
And here lies the importance of the research as the content of the ads and their form and implicit values in the text and image reflect the cultural values that must be identified as well as the most important roles that are stereotyped in advertisements and their relationship to the culture of society.
Advertising is an important factor in socialization in modern societies and is used as a tool to preserve some social structures such as gender.
The differences are between man and woman in attitudes, behavior and social status is portrayed.
These differences are gender-specific.
The ads give viewers a glimpse of a world with social definitions, relationships, and gender roles.
These images are developed to imitate the real life and many misconceptions of the imagination and reality in particular the ads.
The problem lies in the issue of gender sterotyping in advertisement and how to shorten roles in a particular style.
Gender stereotyping can be defined as a situation in which a person’s value is limited by his attractiveness or sexual behavior, which leads to the exclusion of his other characteristics and conversion to sexual use.
People have to simplify the imperfections which may be limited to a certain form without paying attention to the myriad of other choices.
American Psychological Association (APA)
الراوي، بشرى جميل إسماعيل ورنين جبار. 2017. التنميط الجندري للإعلانات في قناة mbc مصر : بحث مستل. مجلة الباحث الإعلامي،مج. 2017، ع. 36، ص ص. 181-212.
https://search.emarefa.net/detail/BIM-793584
Modern Language Association (MLA)
الراوي، بشرى جميل إسماعيل ورنين جبار. التنميط الجندري للإعلانات في قناة mbc مصر : بحث مستل. مجلة الباحث الإعلامي ع. 36 (2017)، ص ص. 181-212.
https://search.emarefa.net/detail/BIM-793584
American Medical Association (AMA)
الراوي، بشرى جميل إسماعيل ورنين جبار. التنميط الجندري للإعلانات في قناة mbc مصر : بحث مستل. مجلة الباحث الإعلامي. 2017. مج. 2017، ع. 36، ص ص. 181-212.
https://search.emarefa.net/detail/BIM-793584
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 210-212
Record ID
BIM-793584