العوامل السلوكية المحددة لقرارات المستثمرين الأفراد و أثرها في أداء المحفظة الاستثمارية : دراسة تحليلية من سوق فلسطين للأوراق المالية

Abstract EN

The study aimed to apply the behavioral finance theory through exploring the behavioral factors that influence the individual investor’s decisions, and then demonstrate the impact of those factors on the performance of the investment portfolio.

The study used the analytical descriptive approach, and applied it to a random sample of individual investors at the Palestinian Security Exchange through brokerage firms operating in Palestine.

180 questionnaires were distributed to the study sample; 130 of them have been recovered.

The results show that there are four behavioral factors that affect the investment decisions of the individual investors at the Palestinian Security Exchange: Heuristic, Prospect, Market factor, and Herding factor.

In addition, the behavioral factors have positive impact on the investment portfolio.

The study recommended that the individual investors at the Palestinian Security Exchange need to understand all the behavioral factors set forth in the behavioral finance theory that direct their decisions at the market.