انعكاسات الروتين التنظيمي على الاحتفاظ بالزبائن : دراسة تطبيقية في عدد من فروع المصرف الزراعي في محافظة واسط
Other Title(s)
The organizational routines reflections on customer’s retention : applied study in a number of branches of the agricultural bank in Wasit provinc
Joint Authors
الحدراوي، رافد حميد عباس
الشمري، زهير وسمي
Source
مجلة الغري للعلوم الاقتصادية و الإدارية
Issue
Vol. 14, Issue 1 (31 Mar. 2017), pp.257-278, 22 p.
Publisher
University of Kufa Faculty of Administration and Economics
Publication Date
2017-03-31
Country of Publication
Iraq
No. of Pages
22
Main Subjects
Economics & Business Administration
Abstract EN
The research aims to identify the role of the organizational routines in customer retention in a number of branches of the Agricultural Bank in Wasit province.
It was relying on the questionnaire as a key tool in the collection of information, as the questionnaire included three parts specialized the first part of which the personal information of the sample individuals totaling (93) individuals, The second part include paragraphs on interpretative variable search "organizational routines" by (12) items distributed among the three dimensions (working memory, organizational adaptation, organizational rules and values), While the third part of the questionnaire included paragraphs on variable-response research "customer Retention" by (25) items distributed on five dimensions (direction, organizational structure, choice, information systems, and Staffing).
The researcher used a number of methods and statistical methods to test his hypothesis.
The research concluded a number of conclusions the most important was that organizational routines affect significantly in customers retaining at the macro level, The research also detect that organizational routines dimensions (organizational adaptation, organizational rules and values) followed in banks (sample) did not record a significant effect in the customers retaining.
The Search recommends the need to move away the surveyed banks from literal stick to apply the organizational routine and only implementing the content of the routine measures are to ensure that no legal contravention , that will ensure the provision of services is compatible with the needs of customers.
American Psychological Association (APA)
الحدراوي، رافد حميد عباس والشمري، زهير وسمي. 2017. انعكاسات الروتين التنظيمي على الاحتفاظ بالزبائن : دراسة تطبيقية في عدد من فروع المصرف الزراعي في محافظة واسط. مجلة الغري للعلوم الاقتصادية و الإدارية،مج. 14، ع. 1، ص ص. 257-278.
https://search.emarefa.net/detail/BIM-796339
Modern Language Association (MLA)
الحدراوي، رافد حميد عباس والشمري، زهير وسمي. انعكاسات الروتين التنظيمي على الاحتفاظ بالزبائن : دراسة تطبيقية في عدد من فروع المصرف الزراعي في محافظة واسط. مجلة الغري للعلوم الاقتصادية و الإدارية مج. 14، ع. 1 (2017)، ص ص. 257-278.
https://search.emarefa.net/detail/BIM-796339
American Medical Association (AMA)
الحدراوي، رافد حميد عباس والشمري، زهير وسمي. انعكاسات الروتين التنظيمي على الاحتفاظ بالزبائن : دراسة تطبيقية في عدد من فروع المصرف الزراعي في محافظة واسط. مجلة الغري للعلوم الاقتصادية و الإدارية. 2017. مج. 14، ع. 1، ص ص. 257-278.
https://search.emarefa.net/detail/BIM-796339
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن ملاحق : ص. 278
Record ID
BIM-796339