واقع و أهمية دراسة البيئة التسويقية في صنع القرار بالمؤسسات الصغيرة و المتوسطة : دراسة ميدانية على بعض المؤسسات المحلية بولاية سطيف الجزائر

Abstract EN

In the midst of the great economic openness witnessed in most global markets on the one hand, and the Algerian markets on the other hand, varied and complicated by environmental factors surrounding the institution, whether those relating to the internal side or the external level, and become the one of the main challenges facing the institution being affect them directly or indirectly, and on many levels especially those attached to the fateful decisions of the institution in situations of uncertainty.

And has concluded that the field study was conducted on a number of local institutions Setif of Algeria on the state of the respondents individuals agree on the impact of the marketing environment and the various components and elements of both internal or external, whether, on the various activities of the organization in general, and any decision on the industry in the organization on the one other hand