أسس تطبيق التسويق الرياضي مع الإشارة إلى حالة رعاية الأنشطة الرياضية ببعض المؤسسات في الجزائر
Other Title(s)
The foundations of the application of sports marketing with reference to the case of sports sponsorship some institutions in Algeria
Author
Source
Issue
Vol. 12, Issue 20 (31 Jul. 2015), pp.287-304, 18 p.
Publisher
University of Echahid Hamma Lakhdar-el-Oued
Publication Date
2015-07-31
Country of Publication
Algeria
No. of Pages
18
Main Subjects
Abstract EN
The sport that began as an entertaining activity practiced by amateur individuals extended later to team sports that require more regulation.
With the increase in the number of practitioners and the number of viewers it becomes active professionally subject to a set of laws.
Thus, I has emerged the need for the conduct of sports organizations activities in accordance with economic logic which focuses on the revenues and costs, the revenues related to the satisfaction of sports fans for the club.
Therefore, the need arises to focus on marketing activity which focuses on the satisfying the needs and desires, taking into account the contracting with a number of institutions Thus, the need arises to focus on marketing activity which focuses on the satisfying the needs and desires, taking into account the contracting with a number of institutions that contribute to the care of various sports events and benefit from the sale of its products and fame brand.
American Psychological Association (APA)
قطاف، فيروز. 2015. أسس تطبيق التسويق الرياضي مع الإشارة إلى حالة رعاية الأنشطة الرياضية ببعض المؤسسات في الجزائر. مجلة البحوث و الدراسات،مج. 12، ع. 20، ص ص. 287-304.
https://search.emarefa.net/detail/BIM-805310
Modern Language Association (MLA)
قطاف، فيروز. أسس تطبيق التسويق الرياضي مع الإشارة إلى حالة رعاية الأنشطة الرياضية ببعض المؤسسات في الجزائر. مجلة البحوث و الدراسات مج. 12، ع. 20 (تموز 2015)، ص ص. 287-304.
https://search.emarefa.net/detail/BIM-805310
American Medical Association (AMA)
قطاف، فيروز. أسس تطبيق التسويق الرياضي مع الإشارة إلى حالة رعاية الأنشطة الرياضية ببعض المؤسسات في الجزائر. مجلة البحوث و الدراسات. 2015. مج. 12، ع. 20، ص ص. 287-304.
https://search.emarefa.net/detail/BIM-805310
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 302-304
Record ID
BIM-805310