أساليب الإقناع المستخدمة في الصفحات الإعلانية بمواقع الشبكات الاجتماعية : دراسة تحليلية

Abstract EN

Aims: This study aimed to identify the persuasion techniques used in the ad pages of social networking sites, identify the persuasion strategies used in the ad pages Facebook site, monitoring Alastmalat (logical- emotional- logical and emotional together),used in ad pages Facebook location identification Advertising for the flow of ad pages Facebook site, identify the values raised by page ad Facebook site.

Type: this study belonged to a group descriptive studies.

Samples: Analytical study included a sample of three ad pages Facebook site, sample of students of the Egyptian public and private universities and the University of Al- Azhar strength was determined by a prospective study 50, a single, was applied analytical study in the period from 10/ 01/2015 until 31/12/2015.

Results: the study found (Psycho- dynamic psychological strategy) comes to the fore with a rate of 41.3%.

Then in the second place comes meaning- building strategy "impression" with a rate of 39.1%, while (cultural social strategy) holds the third place with a rate of 18.

There is no statistically significant relationship among the pages of (Fashion Jumia Egypt, One for the One and L'Oreal Paris) concerning the persuasion strategies of the study subject pages.

The Ca2 value is= 2.732 at Degree of Freedom (4), which is not statistically significant.

There is no statistically significant relationship among (Fashion Jumia Egypt, One for the One and L'Oreal Paris) concerning the affective persuasion of the study subject pages.

The CAJ value is= 16.958 at Degree of Freedom (10), which is not statistically significant.

The statistical analysis shows the prominent excellence of (Fashion Jumia Egypt) over other study sample pages as for the logical persuasion in use.

The price persuasion comes first with a rate of 28.3%, then the information persuasion with 27.5% and finally competition persuasion with 17.4%.