تعرض الشباب المصري لإعلانات التسويق الاجتماعي بالفضائيات

Abstract EN

Aim: This study seeks to identify the extent of the Egyptian youth exposure to advertising Social Marketing TV Types This study belong to descriptive studies.

Sample: The study was applied to the sample has a single 420 depending on the survey form.

Results: and the results of the study showed that an increase in the proportion of watching TV ads of the Egyptian youth, where the percentage of watching it sometimes 51.5%, followed in second place by watching it always 39%.and Elhaya TV Network was ranked first in the list of channels that you see on the sample of social marketing ads individuals, and The evening came, "4-9 pm", at the forefront of the periods w which the sample of ads Social Marketing TV is exposed.