دور وسائل الإعلان في التسويق السياحي
Joint Authors
جيلالي، بهاز
هواري، معراج عبد القادر
Source
Issue
Vol. 2, Issue 32 (31 Oct. 2017), pp.328-338, 11 p.
Publisher
Ziane Achour University of Djelfa
Publication Date
2017-10-31
Country of Publication
Algeria
No. of Pages
11
Main Subjects
Abstract EN
The tourism sector is one of the leading sectors that drive economic growth in countries and it have an effective role on national economies,but despite tourism qualifications and services which are owned by countries this is not enough to ensure attractive of local and international tourists, as it had toneed to find an effective promotion mechanism that will bring to maximize number of local and international tourists,consequently, reliance on advertising as a component of the promotional mix can helps tourism marketing activities where the advertising tools used it will explain, clarification what is included in the tourism product and services provided, As this would effect on tourism consumer behavior in terms of choosing the tourist destination.
American Psychological Association (APA)
جيلالي، بهاز وهواري، معراج عبد القادر. 2017. دور وسائل الإعلان في التسويق السياحي. دراسات اقتصادية،مج. 2، ع. 32، ص ص. 328-338.
https://search.emarefa.net/detail/BIM-808753
Modern Language Association (MLA)
جيلالي، بهاز وهواري، معراج عبد القادر. دور وسائل الإعلان في التسويق السياحي. دراسات اقتصادية مج. 2، ع. 32 (تشرين الأول 2017)، ص ص. 328-338.
https://search.emarefa.net/detail/BIM-808753
American Medical Association (AMA)
جيلالي، بهاز وهواري، معراج عبد القادر. دور وسائل الإعلان في التسويق السياحي. دراسات اقتصادية. 2017. مج. 2، ع. 32، ص ص. 328-338.
https://search.emarefa.net/detail/BIM-808753
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 337-338
Record ID
BIM-808753