متطلبات تدويل العلامة التجارية

Abstract EN

The economic openness of countries and the intensification of competition between them or rather between companies to increase their share in the various targeted international markets makes (the company) always thinking about ways and means to keep pace with these developments and perhaps the strategy of internationalization of its brands and external expansion or the geographical expansion of the mark is one of these the means by which the company can expand and grow and thus survive and continue in its local and international markets, in condition that the company can understand and perceive the important set of requirements which are necessary for the success of the process of internationalization of its marks through good control of various modern marketing aspects related to products and their quality and consumer behavior at the international level as well as the knowledge of changes and local and international legal complications, which oversees the management of the trademark and how to register it and protect it in various international markets