التغطية التلفزيونية (لبرامج التوك شو)‎ بالفضائيات المصرية للحملات الانتخابية البرلمانية و علاقتها باتجاهات شباب الجامعات نحو المرشحين

Abstract EN

Problem: The research problem is crystallized in what is the role of the talk shows in television coverage of Egyptian satellites of parliament election campaigns and its relation to university youth attitudes towards candidates? Significance: It is embodied in the importance of the talk shows as an effective media factor on the Egyptian media area that contribute changing orientations and tendencies of youth.

Objectives: Television coverage of elections through the talk shows, Identifying the youth attitudes towards candidates who appear in the talk show programs, Identify the significance of the talk shows and their role in covering the television election process, Identify the university youth participation rate to the talk show programs, Identify the reasons of watching these talk shows by youth of groups, and Identify the reasons of not viewing the talk shows by youth.

“Typed Method: The study belongs to the qualitative method, and counts on the survey method as well.

Instruments: Content Analysis Form- Questionnaire Form.

Results: The media coverage of parliament elections are positively high reaching 100% m Egypt Elects program, 82.1% in The Road to Parliament, The study shows that gratifications achieved because of exposition to the talk shows on the CBC Extra due to sex, comes in the first rank 30.4%, 25.7% males and 36.1% for females, and the analytical study shows that motivating audience to participate and vote comes first 25.9%, followed by the prospected role of coming parliament 24.9%, then the election program for candidates and parties in the third rank 24.6%.

The analytical study also shows that 39.8% of the programs use the artistic talk show form to expose information using the direct talk and reports as the most two eminent forms.