دور بحوث التسويق في اتخاذ القرار

Abstract EN

The success of any company is related to the effectiveness of the decisions that it makes.

The success of the decision is based on the accuracy of the data and used information.

Marketing research is one of the activities of the company in order to process the data and transform it into information? Accordingly, Our study deals with the role of marketing research in decision-making.

To address this topic, the study was divided into three axes.

The first axis dealt with the various concepts related to marketing research.

The second axis dealt with the concepts related to decision making.

The third axis dealt with the relationship between Marketing research and decision making