واقع استخدام الإنترنت في مجال العلاقات العامة في الشركات الأردنية من وجهة نظر موظفي إدارات العلاقات العامة

Abstract EN

This study aims to identify and examine the uses of the Internet in the field of public relations in Jordanian companies.

The study belongs to the field of descriptive studies, which is considered one of the most appropriate research field to describe phenomena or problems.

The study used the survey methodology to identify the extent of internet usage by public relations departments of Jordanian companies.

The researcher used a purposive sample consisting of) 50) Jordanian companies.

The results show that (62%) of the companies in this study, consider the internet to be an important and crucial online modern technology and tool in the field of public relations.

(56 %) of the companies in this study, agree that the main goal of using the internet is to get information quickly and easily at the right time to make the required decisions.

As for the most notable advantage of using the internet, (64%) of the companies in this study, find the internet as a rich resource for information.