تسويق المشاهير استراتيجية تسويقية مؤثرة في إدارة علاقات الزبائن : دراسة استطلاعية لأصحاب المحلات التجارية للتجهيزات الرياضية

الملخص EN

The objective of this research is to explain some of the concepts and concepts of celebrity marketing and its role in customer relationship.

The marketing of celebrities is one of the most modern marketing concepts which have registered a clear and increasing interest in recent years, making some marketers rely on them to dispose of their products or attract customers to their organizations.

for adding a competitive advantage can distinguish them from others through which to obtain a suitable market share in the markets.

There are many celebrity marketing activities depending on the nature of work and the requirements of the public.

Some companies use celebrities to promote products and others use celebrities to earn a symbolic value for the company.

Others, especially in politics, use celebrities to gain public support.

Self-image in order to gain wider fame and gain more popularity from the public.

So celebrity marketing strategy is based on a number of variables (social communication channels, celebrity personal skills, celebrity public support, self-marketing for celebrities) Based customer relationship management on a range of elements, which were represented in this research b (customer knowledge, interactive customer, customer value, customer satisfaction).

Our study included a sample of marketers sports products and who numbered 43 of the workers in the shops selling sports equipment in the province of Najaf.

The results showed that celebrity marketing has an influential role in increasing the sales of products associated with these celebrities, which highlights the importance of marketing celebrities as an influential marketing strategy and their impact on customer relationship management processes in organizations.