العدسة الاستراتيجية و دورها في تمركز المنظمات في القمة الاستراتيجية : دراسة تطبيقية في مركز البشير للتسوق في محافظة النجف الأشرف

Abstract EN

The study aims to uncover the relationship and influence between the strategic lens through its sub-dimensions and the strategic Apex at the sample of the study.

They are the employees of Al-Basheer Shopping Center in Najaf Governorate, based on a major problem identified by several questions including the extent of understanding of the relationship between the variables on the ground, The study was based on the (Dawans and Alter,2009) model for measuring the strategic lens, which consists of four dimensions:(stakeholder Engagement, resource mobilization, knowledge development, culture management), and the (French,2013) model for measuring the five-dimensional strategic Apex (Asset inventory, market drivers, customers, Our brand, and competitors).

The questionnaire was adopted as a main tool in collecting data and information of the study as well as some personal interviews with the sample members who represented a group of officials (leaders) ) And (93) staff (center staff).

For the purpose of statistical analysis and analysis, the study relied on the empirical analysis as a basic structural test for the validity of the adopted standards, a set of descriptive statistical measures, a person's correlation coefficient, structural equation modeling to measure the effect relationship.

These methods were used by statistical programs (SPSS V.22.Amos V.22).

The study has reached many conclusions, the most important of which is the interest of the employees of Al-Basheer Shopping Center.

The sample of the study can be examined in a way that allows it to see the signs that come from behind the walls and the hallways.

The idea of strategic lenses is one of the ideas of the contemporary strategy used by strategists as a party to deal with problems And challenges within and outside the organization.

It provides different perspectives on which to base the strategy and contribute to achieving success and excellence.

It is the best method of vision and consideration from different perspectives, which will strengthen and support the organization of organizations at the Apex, The Strategic Apex represents the strategic position that business organizations aspire to reach and stay by doing their work successfully.

Staying at the Apex is an effective force that makes the organization to always use the knowledge resources through the availability of intelligent minds and their ability to invest the rest of the resources and harness them for the benefit of Expanding its competitive base.