التسويق المصرفي في الجزائر بين النظرية و التطبيق : دراسة حالة بنك تجاري عمومي جزائري "القرض الشعبي الجزائري"

Abstract EN

The banker sector has a primordial role in the financing of the economic development.

The success of this sector depends on its adaptation’s ability with the new economic changes by bringing up to date capacities, resources and service’s level.

Currently, the function’s bank is not limited in only dealing with money, but also offers different services as: giving advices to clients, formations