مساهمة الممارسات التسويقية في تحقيق التنمية المستدامة : حالة المؤسسة الوطنية للإسمنت و مشتقاته بالشلف

الملخص EN

The aim of this study was to demonstrate the extent of the contribution of marketing practices in the achievement of sustainable development, as this paper examines the research aspects of convergence and differences between marketing practices and sustainable development and strengthen each other.

Initially the researcher identified all of the terms marketing practices and sustainable development, and to identify the most important challenges that hinder the lack of convergence between them, from this point of view the work of research on the study of what is exposed to industrial enterprises , including the institution of cement and its derivatives Chlef from the fact that its marketing practices has become a stumbling block in achieving dimensions sustainable development and in particular the environmental dimension of them, which requires the inevitability of parking enterprise strategy take them into consideration the concept of cleaner production and product design environment that serve the environment and society, and to the success of this requires the availability factors the first is the introduction of the goals of economic, environmental and social marketing programs , and the second to adopt methods and practices cleaner production to avoid environmental pollutants resulting from the factory.

In the end, the researcher concluded results through the contribution of marketing practices in achieving sustainable development