التسويق 2.0 كتوجه استراتيجي لمنظمات الأعمال في ضمن المجال الافتراضي : دراسة استشرافية للواقع الجزائري

الملخص EN

This article is intended to display a formtoday is a marketing outlet for businessorganizationsdepending on Internet applications platforms, Known as web2.0 Particularly with regard to the relationship management systems with customers called marketing2.0, The marketing2.0 is today a strategic port, it contributes to the strengthening of the relationship with customers and bring them the values, as reflected the desired position of the organization in the business world, This is in accordance with the new frameworks and concepts that are compatible with the development of information and communication technologies, and it’s model It can be introduced to upgrade the marketing practices in the Algerian public and private business organizations which the Experiencing failure in the application of the marketing function, what can be achieved her a chance, check its economy in the time and effort Especially in light of the growing use of the Internet network in Algeria, In particular, social networks, Which is the marketing2.0 column