صورة المرأة العربية من الإعلام التقليدي إلى الإعلام الجديد : الثابت و المتغير

Abstract EN

This study aims to examine the characteristics of the Arab woman’s image in traditional media discourse, which was confirmed by the results of the academic studies, are reflection of their Arab social reality, ranging from marginalization and exclusion of women from the media coping with social reality, or using her as a tool for material gain later on through portraying her as no more than a seductive body, to establish a fixed stereotype in the Arab realm of imagination.

In light of the transformation imposed by new media environment, with its different variations, the image of the Arab woman was re-introduced through new media channels, which provided the opportunity for women to represent themselves from their point of view, not from the media’s point of view, this new media reality , in which the image of the Arab woman today is shaped carrying signs of change, leads in one way or another to more research and cognitive accountability