الإعلان التلفزيوني و قيم الأسرة الجزائرية : دراسة تحليلية لعينة من الإعلانات التلفزيونية على قناة "الشروق تي في"

Abstract EN

The advertising today in the âge of globalisation is not Just a means to lure customers various products and services, but also a means to show the social ideals and ways, it directs people how to live their lives as it is a mirror reflecting the changes in society and in the family as the representative of the center, which grow where the values grounded to children through the teaching of heritage value of their society.

This is what the study is trying to identify through the diagnosis of fact value in the Algerian advertising particularly with social change caused by the dualism of authenticity and modernity.

This study has adopted the descriptive approach represented by the tool of the content analysis to analyze 10 ads in the period between 06/01/2015 and 31/03/2015 .

The study found that the algerian advertising showed in Echorouk channel kept pace with the changing value in the algerian family with limited balance between what is contemporary and traditional, social values are positive compared to the rest of the values, while the material values is are negative