أهمية الاستراتيجية الاتصالية المعلوماتية للمنشأة الصناعية

Abstract EN

This scholar paper aims to explore the concept of communication and information strategy, as a basic process for the modern industrial institution.

It is an effective mechanism used by the management of institutions in performing their fundamental functions and cooperating each other (organization, planning management, access to information, decision making, monitoring), more than that to insure the ability of the communication process as a social phenomenon in order to achieve effectiveness in managing various administrative functions, and it is clearly that the effective communication strategies as a management style and as a strategic element would support and implement General Institutions Strategies, to realize the highlighted aims.

The importance of communication strategy as a subject related to different establishments has been raised recently, following the increasingly remarkable quick development witnessed by the latter, as well as the complexity of its environment, its big size, its extended activities, adding to that all what has been resulted as gap widening and senior administrative leadership divergence from the executive frameworks.

Moreover, the important role of communication strategy lied in coordinating between the strong points of the industrial institution and the opportunities available in terms of the effectiveness of the institutions coordination to collects, process and analyzes the information, in order to make strategic decisions to achieve results and objectives in the light of the overall strategy of the institution