Semiotics across cultures : an analysis of shop signs in American and Iraqi contexts
Other Title(s)
السيميائية عبر الثقافات : تحليل نشرات المحلات في أوساط أمريكية و عراقية
Joint Authors
Abd Allah, Marwah Firas
al-Zubaydi, Nusayr Abbas Ghubin
Source
Issue
Vol. 2018, Issue 124 (31 Mar. 2018), pp.31-48, 18 p.
Publisher
University of Baghdad College of Arts
Publication Date
2018-03-31
Country of Publication
Iraq
No. of Pages
18
Main Subjects
Abstract EN
This study examines the textual and visual resources of shopfront advertising signs in two different linguistic and cultural contexts, namely, American English and Iraqi Arabic from a semiotics perspective.
A multi-analytic semiotics model has been used to examine forty Iraqi and American café and restaurant signs, divided equally into twenty signs for each language.
The corpus analysis has revealed that the verbal and visual resources work in parallel in the shop advertising discourse of the two linguistic landscapes under investigation.
That is, the discourse of shop advertising signs of the two linguistic landscapes generally tends to use the same textual and visual resources.
Moreover, American and Iraqi advertising shop signs are laden with the socio-cultural practices and assumptions of the American and Iraqi societies.
Finally, a number of conclusions are presented.
American Psychological Association (APA)
al-Zubaydi, Nusayr Abbas Ghubin& Abd Allah, Marwah Firas. 2018. Semiotics across cultures : an analysis of shop signs in American and Iraqi contexts. al-Adab Journal،Vol. 2018, no. 124, pp.31-48.
https://search.emarefa.net/detail/BIM-834466
Modern Language Association (MLA)
al-Zubaydi, Nusayr Abbas Ghubin& Abd Allah, Marwah Firas. Semiotics across cultures : an analysis of shop signs in American and Iraqi contexts. al-Adab Journal No. 124 (Mar. 2018), pp.31-48.
https://search.emarefa.net/detail/BIM-834466
American Medical Association (AMA)
al-Zubaydi, Nusayr Abbas Ghubin& Abd Allah, Marwah Firas. Semiotics across cultures : an analysis of shop signs in American and Iraqi contexts. al-Adab Journal. 2018. Vol. 2018, no. 124, pp.31-48.
https://search.emarefa.net/detail/BIM-834466
Data Type
Journal Articles
Language
English
Notes
Includes appendix : p. 46-48
Record ID
BIM-834466