تحليل دور التوافق الاستراتيجي لاستراتيجيات الاعمال على وفق أنموذج (Miles and Snow)‎ في الذكاء التنافسي : دراسة مقارنة بين شركة سي سي لصناعة المشروبات المحدودة و شركة الحياة للمشروبات الغازية و المياه المعدنية المحدودة في مدينة أربيل

Abstract EN

This study aims to identify the compatibility between a numbers of business strategies conform to the form (Miles & Snow) represented by (defenders، prospectors، analysts، respondents) with competitive intelligence، represented by (planning and focus، analysis، collection، communication، structure and processes، and organisational culture and awareness).

the study population is two soft drinks a (Hayat company for soft drinks and mineral water، Ltd.

under license from PepsiCo Inc.، and the company CC for the drinks industry، Ltd.

under license from Coca-Cola) in the city of Erbil.

The study pursues a descriptive analytical approach، along with examine a set of hypotheses for the purpose of achieving the goals of the study and its problem that have been tested by multiple statistical tools using statistical analysis software program (SPSS 20).

A survey questionnaire prepared and distributed to managers and their deputies in addition to supervisors in the different units such as production، distribution، marketing and management، and in the various branches in the city of Erbil، where the study sample numbered (63) managers.

The study found number of results based on the analysis of respondents' answers such as the both company have high-level rates of compatibility strategies comparable with excellence for Coca-Cola and comes second Pepsi.

Based on the results the study presents a set of recommendations and suggestions to organizations.