دور العلاقات العامة التسويقية في تحسين الصورة الذهنية للمؤسسات الخدمية : دراسة حالة شركة اتصالات الجزائر "Algérie Télécom"

Abstract EN

The primary goal of this paper to highlight the role of marketing public relations in improving the mental image of the service Entreprises.

From the fact the public relations is communicative activity ensures the Entreprise to communicate with different Publics, so as to achieve a positive understanding between them, so it highlights the role that can be activated by organizers of the Marketing and public relations in the delivery of a good mental image of an activity based on communicative methods practice in marketing public relations.

Hence, the idea of providing this research to try to endoscopy marketing relationship public relations of entreprise mental image, and then proceed with the practical study on one of the largest Algerian service companies "Algerie Telecom", and we decided to present a diagnostic and evaluation (statistical and descriptive study) study to the reality of marketing public relations, and how the adequacy of these recent programs of marketing public relations transmit the a good mental image to those of the public employees as an important link in the transfer of the desired image to external publics of the entreprise.