تسويق الخدمات الإدارية عبر الإعلام الاجتماعي : صفحة طلبة قسم الاقتصاد بجامعة تبسة نموذجا

الملخص EN

This paper explores the impact of the use of social networks to activate Economics Department services by influencing the efficiency and effectiveness of the department's management, as well as influencing the students' trust in the services of the department.

Before that we provide a brief theoretical introduction to the determinants of social media.

The brand has been a major theme of marketing research for some time now; different methods have been used to maintain customer’s loyalty to the brand through elements such as the traditional marketing mix; new marketing methods such as incubation of events, One to One marketing activities; online marketing and social media marketing.

The latter is one of the most important modern means of marketing, so we have decided to determine the impact of this concept on the loyalty of the consumers to the brand and the extent of its acquisition of the attention of researchers and marketing practitioners