المشاريع المقاولاتية الطموحة و علاقة الابتكار باستدامتها : نموذج شركة "بيوت أجمل" السعودية

Abstract EN

This study focused on clarifying the concept of entrepreneurship and how the most important factors influence the establishment of entrepreneurial projects.

Also, it explained the concept of innovation and its relationship with the sustainability of entrepreneurial projects.

Through the Saudi model company "beautiful homes- “boyot ajmal", an ambitious entrepreneurial project, the study concluded with the importance of innovation and necessity in the business world, to achieve a sustainable competitive advantage for any project in whatever field of its activity