أثر استخدام تكنولوجيا المعلومات على رضا العميل في المؤسسات المصرفية : دراسة استطلاعية على عينة من عملاء وكالات مصرف سوسييتي جنرال الجزائر-قسنطينة

Abstract EN

The study focused on how information technology can further be employed to improve the delivery of services thus leading to customer satisfaction in the banking sector .

were collected preliminary data for the study through the design of identification especially for this study and distributed to a sample of 600 customers from 4 banking agencies selected sample representative of the commercial banks of constantine, was recovered 558 to identify them and the exclusion of 42 questionnaires to nonviability, as analyzed through the use of statistical methods the various indicators of descriptive statics (simple and multiple regressions, averages, and standard deviations).

The results of the analysis showed that there is a strong statistical relationship (α≤0.05) between the use of the information technology and customer satisfaction