متطلبات تفعيل التسويق السياحي الإلكتروني لتنمية السياحة في الجزائر

Abstract EN

In this article, I hold to spread out and analyze the contribution of tourism e-marketing in the development of sustainable tourism in Algeria.

In this context, the environment e-marketing of tourism depends mainly on the technology of Internet, it is today an indispensable mode of promotion and booking in the sector of tourism allowing the tourist companies to present on the market offers of quality, while contributing to the safeguarding and the improvement of the environmental and human capital.

In this perspective, tourism emarketing has become one of the trends, which contributes to the fulfillment of sustainable tourism requirements and offers ways to prepare organize and book travel via Internet “destination identification, purchase of transport, development of a route, booking accommodation, information exchange with the other Net surfers”.

Tourism e-marketing has become one of the most important marketing trends which contribute to the fulfillment of the requirements of the tourism industry and the development of sustainable tourism.