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الحدس الاستراتيجي و دوره في تحقيق كفاءة التسويق السياسي : دراسة ميدانية في محافظة بابل
Other Title(s)
Strategic intuition and its role in achieving the efficiency of political marketing : field study in Babil Governorate
Joint Authors
حنظل، رعد
العبادي، هاشم فوزي دباس
Source
مجلة العلوم الاقتصادية و الإدارية
Issue
Vol. 24, Issue 109 (31 Dec. 2018), pp.145-168, 24 p.
Publisher
University of Baghdad College of Administration and Economics
Publication Date
2018-12-31
Country of Publication
Iraq
No. of Pages
24
Main Subjects
Political Sciences
General Management
Topics
- Political science
- Management
- Political aspects
- Marketing
- Twenty-first century
- Babylon(Iraq)
- Business intelligence
Abstract EN
Because of the new political stage that Iraq is living in, which called on researchers to choose the subject of political marketing and increase its effectiveness through strategic intuition.
The problem of research was reflected in the following question: How can strategic intuition be used to achieve efficiency in marketing marketing to achieve voter acceptance and achieve political success later on? ).
The research derives its importance from the fact that it is related to the developments in the concepts and areas of marketing in various fields, and it has a role in identifying the gain of new markets, where it is specialized to provide a political product and identify the mechanism of marketing the political product.
The current research aims at verifying the role of strategic intuition among leaders of political organizations in achieving efficiency in the dimensions of political marketing to achieve the attractiveness of voters and to win the most electoral seats, according to a sample of candidates in the Babil Governorate Council of five political entities (A, B C, D, and E), which achieved the highest votes and based on the official results of the local elections in 2013 in the province of Babylon, to verify the nature of the relationship between search variables based on the program (Smart Pls) and resorted to the test (Mahalanobis) ) To reach practical results.
The study concluded that there is a significant relationship of strategic intuition among the leaders of the political entities (candidates in the political entity) in the dimensions of political marketing in the sample of the research.
The research also came out with a number of recommendations, the most important of which is the tendency of the political organizations to adopt leaders with high intuition and knowledge through their extensive experience and learning On the course of political matters to gain the ability to use their awareness in making strategic decisions to achieve efficiency in the dimensions of political marketing and maximize the competitiveness in attracting votes
American Psychological Association (APA)
العبادي، هاشم فوزي دباس وحنظل، رعد. 2018. الحدس الاستراتيجي و دوره في تحقيق كفاءة التسويق السياسي : دراسة ميدانية في محافظة بابل. مجلة العلوم الاقتصادية و الإدارية،مج. 24، ع. 109، ص ص. 145-168.
https://search.emarefa.net/detail/BIM-866162
Modern Language Association (MLA)
العبادي، هاشم فوزي دباس وحنظل، رعد. الحدس الاستراتيجي و دوره في تحقيق كفاءة التسويق السياسي : دراسة ميدانية في محافظة بابل. مجلة العلوم الاقتصادية و الإدارية مج. 24، ع. 109 (2018)، ص ص. 145-168.
https://search.emarefa.net/detail/BIM-866162
American Medical Association (AMA)
العبادي، هاشم فوزي دباس وحنظل، رعد. الحدس الاستراتيجي و دوره في تحقيق كفاءة التسويق السياسي : دراسة ميدانية في محافظة بابل. مجلة العلوم الاقتصادية و الإدارية. 2018. مج. 24، ع. 109، ص ص. 145-168.
https://search.emarefa.net/detail/BIM-866162
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 164-167
Record ID
BIM-866162