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دور الترويج الابتكاري في توجيه سلوك العملاء
Other Title(s)
The role of innovative promotion in the orientation of consumer behavior
Author
Source
Issue
Vol. 2017, Issue 8 (31 Dec. 2017), pp.213-236, 24 p.
Publisher
University of 20 August 1955 Skikda Faculty of Economic Commerce and Management Sciences
Publication Date
2017-12-31
Country of Publication
Algeria
No. of Pages
24
Main Subjects
Abstract EN
Innovation promotion is one of single topical, referring to special and renewed mix marketing, as it reflects the new face of performance based on the creation, diversify, and the renewal of methods and means of communication, and by exposing unusual ideas and practices characterized by its efficient, gravity, and exclusivity in a manner of offering an innovative mix marketing promotion, include a number of elements (innovation in advertising, innovation in personal sales, innovation in stimulating sales, innovation in publishing), characterized by being an integrated and consistent aims to create customer curiosity to get to know and assay the service , and then adopted, because of that we can say that the innovative promotion is the address and contact with the emotions and the mind in the same time, characterized by easy being in terms of the quality of the information directed to the customer, and hard to copy it, all of that can make organization enable to influence the behavior of their customers, in whole process of buying and after it.
American Psychological Association (APA)
ابن زايد، سارة. 2017. دور الترويج الابتكاري في توجيه سلوك العملاء. مجلة الباحث الاقتصادي،مج. 2017، ع. 8، ص ص. 213-236.
https://search.emarefa.net/detail/BIM-868343
Modern Language Association (MLA)
ابن زايد، سارة. دور الترويج الابتكاري في توجيه سلوك العملاء. مجلة الباحث الاقتصادي ع. 8 (كانون الأول 2017)، ص ص. 213-236.
https://search.emarefa.net/detail/BIM-868343
American Medical Association (AMA)
ابن زايد، سارة. دور الترويج الابتكاري في توجيه سلوك العملاء. مجلة الباحث الاقتصادي. 2017. مج. 2017، ع. 8، ص ص. 213-236.
https://search.emarefa.net/detail/BIM-868343
Data Type
Journal Articles
Language
Arabic
Notes
Record ID
BIM-868343