التوجه نحو التسويق الأخضر كآلية لتحقيق التنمية المستدامة في الجزائر

Abstract EN

Witness the whole world disastrous environmental problems are increasing day after day such as the widening of the ozone hole in the atmosphere and global warming and sweep the forest, as well as acid rain and high air and water pollution levels and many of the climatic phenomena due to exploitation irrational natural resources, in addition to the lack of awareness of environmental and culture through indifference and irresponsibility enjoyed by all members of the community institutions and bodies active, which caused panic and panic the international community of urgency to find means and ways to get rid of these problems that human, animal and plant life-threatening.

on the other hand there are those who do not pay for the environment attention and the only concern is the country's development and progress and the special interests condoned what is produced by the progression of the damage to the environment through depletion of natural resources, which called for the need to think about the future and future generations, and that by adopting the idea of sustainable development as one of the effective ways contemporary style reconcile the present and the future, and the trends that seeks to achieve is a green marketing as a way of philosophical contemporary strives towards creating a state of harmonization between the trends contributing to the parties in the production and marketing operations through the green environmental strategy to achieve a competitive advantage for enterprises seeking to apply the principles of sustainable development through green marketing.