أهمية التسويق في ظل الانفتاح الاقتصادي

Abstract EN

This article aims to highlight the importance of adopting a marketing approach in the Algerian enterprises to integrate into the world market, and the need to develop a clear strategy that takes into account the possibilities offered under the current phase that knows of Algeria (transitional phase) because of the euro-Mediterranean partnership and the forthcoming accession to the World trade organization.

This article also explains the mechanisms of marketing adoption in Algerian companies to deal with the consequences of economic openness.