أثر تقنية و نظم المعلومات الإدارية على اتخاذ قرارات المزيج التسويقي بالتطبيق على الشركة السودانية للاتصالات المحدودة (سوداتل)‎ في الفترة من 1993 م-2017 م

Abstract EN

This study aimed at studying and analyzing the effect of technology and information system on marketing decision taking, the study was applied on the Sudanese Telecommunication Company (Sudatel).

In order to fulfill the objectives of the research a number of hypotheses were designed; the most important of which include: the existence of a relationship between technology and information system and the marketing mix elements.

The hypotheses were tested through primary data that had been collected through questionnaires.

After analyzing the data using the SPSS program the study reached to a number of results; the most important of which include the acceptance of all the research hypotheses; as the study proved the vital effect of technology and information system on taking marketing decisions, especially decisions related to the marketing -mix.

The study main recommendations call for the necessity of using technology and information systems in all stages of marketing decision taking.